MirageVision introduces its purpose-built 4K digital display system for automated car wash tunnels, creating new opportunities for customer engagement and advertising revenue.
MirageVision, a leading manufacturer of outdoor and commercial display technology, has officially introduced Car Wash TunnelTV, an innovative digital display system engineered specifically for the demanding environment inside automated car wash tunnels.
The product launch recently gained industry attention, with coverage from CarWashPro and the International Carwash Association (ICA), highlighting the technology’s potential to transform how car wash operators communicate with customers during the wash cycle.
Traditionally, the time customers spend inside an automated car wash tunnel has offered limited opportunities for marketing or engagement.
MirageVision’s Car Wash TunnelTV changes that by introducing high-brightness digital displays directly into the tunnel environment, allowing operators to communicate with customers at a highly relevant moment.
From promoting unlimited wash memberships to highlighting premium wash packages and special offers, the system transforms the wash cycle into a valuable marketing opportunity.
Additionally, through The IRL Network, a sister company of MirageVision, operators can explore opportunities to generate additional revenue by displaying paid advertisements from local businesses.
Unlike conventional commercial displays, Car Wash TunnelTV is purpose-built to operate in environments exposed to water, high humidity, and chemical mist.
Key features include:
These capabilities allow car wash operators to integrate modern digital signage into their facilities without relying on conventional screens that were not designed for this specialized environment.
Beyond enhancing the customer experience, Car Wash TunnelTV introduces additional opportunities for business growth.
Operators can use the displays to increase awareness of wash memberships, encourage customers to upgrade their services, promote seasonal offers, and communicate brand messaging.
The ability to incorporate third-party advertising also opens the door to an additional revenue stream, helping operators maximize the value of their existing tunnel infrastructure.
The launch of Car Wash TunnelTV has attracted attention from industry publications, including CarWashPro, which featured the new technology in its September 14, 2026, coverage.
The article highlights the system’s specialized construction, high-brightness 4K display capabilities, and potential to introduce new advertising opportunities within automated car wash facilities.
The International Carwash Association also reported on the product launch, further highlighting the growing interest in digital display technology designed specifically for the car wash industry.
Read the full feature:
MirageVision Launches Display System for Car Wash Tunnels – CarWashPro
